You can market your enterprise in several ways, but direct mailing is one crucial method many business people take for granted by assuming it is old-fashioned. Sending a laminated postcard and other direct mail marketing tools plays a critical role in how successful you are as an entrepreneur. Nonetheless, you need to clearly understand this method’s to-do’s, to ensure you know how to go about it. The information below will paint a clear picture of these rules.
Understand the Market
If you want any marketing technique to yield fruits, you need to know how they market fruits. That starts by knowing your target audience and understanding what your competitors do differently to handle the inherent competition better in whichever industry you operate. It is crucial to conduct some tests with a small group before going big in your entrepreneurial venture. Testing with a small audience allows you to get a clearer image of the response you get and the possible return on investment.
Stick to the 40/40/20 Rule
Most business people do not understand this theory, and it messes up their direct mail marketing efforts big-time. This rule states that the ROI and success you get from direct mailing depend on three factors, which are:
- 40% success is guaranteed by your mailing list
- 40% success depends on the compelling nature of your offers
- 20% is contributed by everything else, including design, content, and any images you use
Create an Outstanding CTA
Nothing says marketing success better than a unique and enticing call to action. You can use different calls to action in your mail’s to encourage the recipients to take a specific action. Such acts may include opening your website or even advertising offers and promotions.
Marketing your business is inevitable for success, but you need to understand how to go about it. Many entrepreneurs ignore direct mailing. Nonetheless, it can be an effective marketing tool if you keenly read and comprehend the above-explained to-do’s.