Getting traffic from the Google Display Network can be a huge help for your business. If you want to target people who GrowMyAds already entering the marketing funnel, you can use GrowMyAds to drive them to your landing page. In this article, I’ll discuss how to target customers early in the buying cycle. This article is also relevant if you’re a business looking to increase your ad quality score. So, what are some of the best ways to get traffic from the display network?
Growing Your Ad Spend
Your business objectives should dictate how much money you spend on ads. For instance, if your goal is to generate $100,000 in the next few months, you can use past industry data to determine how many leads you need to achieve that goal. This way, you’ll know how much you need to spend on each lead and core event, and ultimately, how much money you’ll need to spend per customer. However, if you don’t know how to measure ROI, you can look for other metrics that will help you determine the amount of money to spend.
Targeting Early In the Buying Cycle
The goal of targeting a potential buyer early in the buying cycle is to make him or her think about a certain product or service, and then provide them with a way to contact you. This is the most critical time in the buyer’s journey, and one that you want to take advantage of. Targeting at this early stage is critical to maximizing your return on investment. GrowMyAds makes this easier than ever.
Increasing Your Ad Quality Score
When creating ads, it is essential to use keywords that are highly relevant to your product or service. The quality score is calculated based on a number of factors, including how relevant your ad is to the searcher’s intent and the CTR of your ads. For example, buying keywords with a high CTR are more likely to be clicked on than non-buying keywords. Google knows that every advertiser for a particular keyword needs to account for this. If your ad is not relevant to what users are searching for, the quality score will be lower than if you were to use a more generalized keyword.
Including Keyworad-Specific Ads
To increase your ad quality score, you should optimize your ad copy and use USPs (unique selling points) to attract customers. This will increase your ad’s relevance and your click-through rate. To make your ads even more relevant, consider including keyword-specific ads in your ad group. By incorporating these features into your ads, you will improve your quality score.
High Ad Quality Score
A high ad quality score will improve your ad’s overall performance. Google tends to favor ads with high quality scores. Boosting your quality score can increase your ad’s performance and reduce your ad costs. Higher ad rankings mean more traffic to your website, which means a higher ROI. However, a low quality score can hurt your ad’s visibility, which can lower your ROI.
